Reviewed by Joe Chierotti, CEO, Defamation Defenders · Updated October 2026 · 8 min read
Defending your company’s reputation online comes down to five habits: monitor what’s said about you, build a steady flow of genuine reviews, respond quickly and professionally to criticism, remove fake and defamatory content through the right channels, and keep your branded search results and AI answers strong. Most damage happens when companies notice too late or respond badly.
- Monitor reviews, search results, social media, and AI answers for your brand.
- Genuine reviews are your best defense against a few bad ones.
- Respond to criticism within a day, calmly and briefly.
- Fake reviews and defamatory posts can often be removed.
- Employee reviews on Glassdoor and Indeed affect hiring and customers.
Table Of Content
1. Monitor what people say about you
- Review sites: Google, Yelp, BBB, Trustpilot, and industry sites
- Your company name in Google, Images, and News
- Social media, Reddit, and complaint sites
- Employer review sites: Glassdoor and Indeed
- AI answers: ChatGPT, Gemini, Google AI Overviews
A reputation monitoring service can do this for you.
2. Build genuine reviews
Ask every satisfied customer for a review, by email or text with a direct link. Don’t gate reviews (only asking happy customers) or offer incentives; platforms and the FTC prohibit both.
3. Respond to criticism the right way
Our business reputation management service removes fake and defamatory content, strengthens your search results, and monitors your brand.
4. Remove what breaks the rules
| Content | Route |
|---|---|
| Fake reviews | Platform report; see review removal |
| Defamatory posts and articles | Removal request or court order; see defamation removal |
| Complaint-site posts | Site policy; see complaint removal |
| Fake employee reviews | Glassdoor and Indeed policies |
5. Own your branded search results
Your website, social profiles, press, and review profiles should fill page one for your company name. When something negative ranks, suppression pushes it down, and strong sources improve AI answers.
Company reputation FAQs
How do I protect my company’s reputation online?
Monitor, build genuine reviews, respond quickly, remove fake or defamatory content, and own your branded search results.
Can fake reviews about my business be removed?
Often, when they break the platform’s rules.
What should I do in a reputation crisis?
Get the facts, respond once clearly, remove what qualifies, and follow up.
Do employee reviews affect my business?
Yes. Candidates and customers read Glassdoor and Indeed.
Get a free review of your brand’s search results, reviews, and AI answers.
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Defamation Defenders is an online reputation management company, not a law firm. This article is general information, not legal advice.
