How to Maintain a Positive Facebook Reputation: Do’s & Don’ts

Reviewed by Joseph Chierotti, CEO, Defamation Defenders · Updated October 2026 · 7 min read

Short answer

Keep your Facebook Page complete and active, answer comments and reviews quickly and professionally, use moderation tools to filter abuse, report posts and reviews that break Meta’s rules, and never buy reviews, delete legitimate criticism wholesale, or argue in public. How you handle the bad moments shapes your reputation more than the good ones.

Key takeaways

Respond to reviews and comments within a day.
Use keyword filters and moderation tools for abuse and spam.
Report fake reviews and harassment under the right policy.
Don’t delete honest criticism or buy reviews.
Have a plan for viral complaints before you need it.

Table Of Content

Do’s for a positive Facebook reputation

Complete your Page

Accurate hours, contact info, services, and photos.

Respond fast

Reply to comments, messages, and reviews within a day.

Ask for recommendations

Invite happy customers to recommend you.

Moderate smartly

Use profanity and keyword filters to hide abuse automatically.

Show your team

Real people and real work build trust.

Take disputes private

Move complaints to messages or phone quickly.

Don’ts that damage your reputation

Don’t argue with customers in comments.
Don’t delete legitimate criticism; it looks like a cover-up when screenshots spread.
Don’t buy likes, followers, or reviews.
Don’t offer rewards for removing or changing reviews.
Don’t post about controversial topics unless it’s core to your brand.
Don’t ignore your Page for months.

Fake reviews or harmful posts on Facebook?

We report and remove fake reviews and harmful posts under Meta’s rules, with pay after removal available.

See Facebook Review Removal Call 1-800-785-1749

When a complaint goes viral

Pause and assess

Get the facts before you post anything.

Respond once, clearly

Acknowledge the issue and say what you’re doing about it.

Moderate abuse, not criticism

Hide threats and slurs; leave honest complaints.

Follow up

Post an update when the issue is resolved.

What you can get removed

Meta removes reviews and posts that break its rules: spam, fake accounts, harassment, hate speech, impersonation, and private information. Star-only ratings can’t be reported. See our guide on removing negative Facebook reviews and our Facebook content removal service.

Facebook reputation FAQs

How do I keep a good reputation on Facebook?

Keep your Page complete and active, respond quickly and professionally, moderate abuse, and encourage genuine recommendations.

Should I delete negative comments?

Hide or remove abuse and spam, but leave honest criticism and respond to it.

Can I remove a bad Facebook review?

Only if it breaks Meta’s rules, such as spam, fake accounts, or harassment.

Should I turn off Facebook reviews?

Only temporarily during an attack; it hides all your reviews and rating.

Need help with a Facebook problem?

Send us the links. We’ll tell you what can be removed and how to handle the rest.

Get My Free Review Call 1-800-785-1749

Defamation Defenders is an online reputation management company, not a law firm. This article is general information, not legal advice.