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Table Of Content
What Is NetReputation?
NetReputation is a U.S.-based company that specializes in online reputation management (ORM) for individuals and businesses. Their primary goal is to help clients suppress or remove negative content online, repair search engine visibility, and build a more positive brand or personal image using search engine optimization (SEO), public relations, and custom content strategies.
Their services target a wide range of clients—from executives and business owners to average individuals facing unfair attacks online. But how effective is NetReputation, really? And what do verified users have to say about the results?
NetReputation Services Breakdown
1. Content Removal & Suppression
NetReputation targets the removal or suppression of the following:
- Negative news articles
- Harmful blog posts
- Forum discussions
- Arrest records and mugshots
- Unfavorable online reviews
Their removal strategy includes outreach to webmasters, DMCA takedown notices, reputation-focused SEO campaigns, and legal demand letters in some cases. If content can’t be removed, they push it off the first pages of search engine results.
2. Online Reputation Monitoring
NetReputation offers monitoring services to alert clients when their name or business is mentioned online. Clients receive updates on:
- Social media mentions
- News articles
- New reviews
- Blog posts or forum discussions
This allows for faster response and mitigation before online content damages long-term brand equity.
3. Review Management
Online reviews can make or break businesses. NetReputation assists clients with:
- Flagging or disputing reviews on platforms like Yelp and Google
- Generating new, positive reviews
- Coaching businesses on how to respond to reviews to minimize reputation damage
4. Public Relations & Content Creation
PR and content creation services are vital for reputation recovery and authority-building. Services include:
- Writing and distributing press releases
- Creating optimized blog content
- Publishing guest posts with backlinks
- Enhancing social media presence
All these tactics help bury negative content and replace it with positive or neutral alternatives.
5. Brand Enhancement Campaigns
To go beyond suppression, NetReputation offers brand enhancement services designed to elevate client visibility through:
- Search engine auto-suggestions
- Knowledge panel optimization
- Wikipedia edits and page creation (where eligible)
NetReputation Pricing: What to Expect
NetReputation does not offer transparent pricing on its website. Based on multiple user reviews and expert evaluations, here’s a rough breakdown:
- Basic Campaigns: $3,000–$5,000
- Moderate ORM Projects: $6,000–$10,000
- High-Profile/Legal-Involved Cases: $12,000–$25,000+
- Monthly Monitoring Add-ons: $500–$2,000/month
Factors influencing pricing include:
- The number and authority of negative links
- How entrenched the content is in Google search
- Client’s niche or industry
- Desired timeframe for results
Be cautious—some clients report being upsold or quoted additional fees as the project unfolds. Always request a service agreement that outlines deliverables and timeframes.
NetReputation Reviews: What Customers Are Saying
⭐ Positive Feedback
On review sites like Sitejabber, Trustpilot, and even Google Reviews, NetReputation receives praise for:
- Dedicated account managers
- Rapid responses from the support team
- Noticeable shifts in online search results within a few months
“They helped remove an old mugshot I couldn’t get rid of for years. Totally worth it.” — Verified Trustpilot Review
⚠️ Mixed or Negative Experiences
While many reviews are favorable, others mention:
- Services not meeting expectations
- Long wait times for results
- Contracts with little flexibility
- Limited refund policies
“It felt like a bait-and-switch after the initial consultation. Promises were big, results were okay.” — Sitejabber User
NetReputation on Trustpilot, BBB & Google
- Trustpilot: 4.7/5 (500+ reviews)
- BBB: A+ rating but 10+ unresolved customer complaints
- Google: 4.5/5 with 90+ reviews
These figures suggest generally satisfied customers but also hint at a need for managing client expectations more transparently.
How NetReputation Handles Mugshots and Public Records
Mugshots are one of the most common ORM problems. NetReputation approaches this issue through a multi-pronged method:
📌 Steps They Use:
- Outreach to Hosting Sites: Attempting removal or suppression agreements
- DMCA Notices: For unauthorized or copyright-violating content
- Legal Threats or Actions: Cease-and-desist letters
- SEO Suppression: Creating positive content to push down mugshot links
Some clients see great results, while others report the mugshots reappearing on mirror or secondary sites. It’s a game of whack-a-mole unless a long-term monitoring strategy is used.
Is NetReputation Legit?
Yes—NetReputation is a legitimate, U.S.-based ORM company. It has years of business history, verifiable office locations, and client testimonials. However, “legit” does not mean “guaranteed.”
Their techniques are industry standard, but no ORM firm can guarantee removal unless they own or control the hosting site. Clients should always be cautious of firms promising guaranteed removals or exact timeframes.
NetReputation vs. Other Services
While NetReputation is a recognizable player, it’s essential to compare it with other online reputation management companies like Defamation Defenders, especially if:
- You want internet removal expertise to back SEO strategies
- You seek long-term reputation building and permanent content removal, not just short-term suppression
- You require transparent pricing and performance metrics
When to Hire a Reputation Firm
Not everyone needs to spend $5,000+ right away. However, you may benefit from professional help if:
- You’re losing job or client opportunities due to Google results
- A viral news story or Reddit thread mentions your name negatively
- You’ve been unfairly doxxed or targeted online
- Your mugshot appears in search even after charges were dropped
- Your name is being linked with accusations or rumors online
Alternatives to NetReputation
Before committing, consider trying the following on your own:
✅ Google Removal Tools
Use Google’s Remove Outdated Content form to request takedowns.
✅ Review Disputes
Report false or defamatory reviews through Yelp, Google My Business, and TripAdvisor’s dispute mechanisms.
✅ Create Content
Publish blogs, LinkedIn articles, and social media posts using your name or business name. Consider setting up an About.me profile or using platforms like Medium.
✅ Hire an Attorney
For cases involving defamation, harassment, or copyright violations, consult with a defamation attorney.
✅ Use Social Profiles to Rank
Claim and optimize your social media profiles (Facebook, Instagram, Twitter, LinkedIn) and ensure they include your name or brand in the handle or bio.
FAQs About NetReputation
Typically 2–6 months depending on content type and platform authority.
SEO-based suppression requires ongoing effort; once stopped, negative links may return.
Not always. In some cases, suppression is the only option.
Refunds are rare. Always confirm the refund policy in writing before starting.
DIY efforts can help, but reputation firms bring speed, expertise, and reach.
Public-facing professionals, high-net-worth individuals, attorneys, physicians, contractors, and small businesses are the top beneficiaries.
Yes. You can enroll in ongoing monthly ORM plans to maintain suppression results and monitor new mentions.
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