Reputation Management Stats 2022
Small business & enterprise online reputation management Stats

Business Reputation Management Statistics

View the pie charts below to learn some interesting facts about business online reputation management and determine for yourself how important online reputation management is to a business's success.

83% of companies will face a crisis that negatively impacts their share price between 20% and 30%, during the next five years
negatively impacted
97% of business owners say online reputation management is important to their business (Forbes).
say ORM is important
A bad reputation costs a company at least 10% more per hire (, 2016)
extra cost per hire
4+ negative articles about your company or product appearing in Google search results will likely result in losing 70% of potential customers (Moz)
loss in potential customers

Online Reputation Stats for Business Professionals

The statistics below will be interesting to business executives and professionals in all lines of work.

50% of people report googling someone before doing business with them. (The Denver Post)50%
45% report finding something in an online search that made them decide not to do business with the person (The Denver Post) 45%
56% have found something that encouraged their decision to do business with the person (The Denver Post)56%
How can negative feedback on review websites like Google can impact your business?

The Impact of Negative Online Reviews

What impact do negative reviews on Google, Yelp, SiteJabber, TripAdvisor and other online review websites have on your business?    The following stats on online reviews might help to illustrate why businesses should take negative reviews seriously and just how much a negative review could cost your business in missed revenue.

57% of prospective customers will only consider a business if it has 4 or more stars.
An increase in one star can lead to a 5-9% difference in revenue. (
91 percent of 18 - 34 year old consumers trust online reviews as much as a recommendation from a friend or family member
61 percent of consumers over 55 years old want businesses to have 4 or more stars
40 percent of prospective customers will not consider a business with negative online reviews
How important is it for there to be reviews of your company online?

The Importance of Getting Online Reviews

You might think your business is better off avoid customer feedback all together by doing your best to keep your business off review sites.  Think again!  The online reputation management stats below will help you understand why it's important for their to be (positive) online reviews of your company, services and/or products.

49 percent of consumers value the quantity of online reviews a business has (up from 46 percent in 2017 and 35 percent in 2016)49%
57 percent of prospective customers expect a local business to have more than 11 online reviews (up from 51 percent in 2017)57%
Online reviews result in an 18% uplift in sales (Revoo, as shared by Econsultancy)18%
Reviews make 71% of customers are more comfortable purchasing a product (3D Cart)71%
Curious if people are searching for you online?

Personal Online Reputation Management Statistics

Ever wonder if people are looking your name up on the internet, and if so, how the information they find is shaping their impression of you?  Well the results are in, and the stats on the online reputations confirm what your may have suspected during your more paranoid moments. People are searching for those that come into their lives and their impressions and actions are being influenced by the information they find online too.  The following stats put more emphasis on the growing importance of personal reputation management than ever before.

43% of people report having searched for a significant other or ex boyfriend/girlfriend (The Denver Post)43%
48% of people who've searched for someone before a first date said that they found information that made them decide not go on a date with the person (The Denver Post)48%
51% report finding information online that solidified their decision to go on a date with the person (The Denver Post)51%
Does your online reputation impact your career opportunities?

Reputation Management Stats for Job Seekers & College Students

Think a bad online reputation won't adversely impact your career opportunities?  Think again.  If you're looking for a job, whether freshly out of college or as part of a career transition, the statistics on online reputation management below might make you rethink how your online reputation is factoring into the hiring decisions of managers and recruiters at the companies you apply to.

77% of executive recruiters use search engines to research applicants (
use search engines
35% have eliminated candidates based on the information they found (ExecuNet)
turned down candidates
70% of employers use social sites to screen job candidates
screen applicants on social
75% of Human Resource departments mandate that job applicants be searched online (
HR dept. search applicants
85% of recruiters and HR professionals say that an employee’s online reputation influences their hiring decisions (
recruiters influenced
50% of recruiters report a strong online reputation influencing their decisions to a great extent ((
greatly influenced
70% of U.S. recruiters and HR pros have rejected applicants based on info they discovered online (
denied applicants
How valuable is a positive reputation on Google Search Results?

Google Search Reputation Management Statistics

Google is the search engine giant, with over 70% of the web search market share.  So how does Google Search figure into your online reputation?  How important are Google search results for your name to your reputation?  These stats on Google Search and reputation management may help enlighten you on the issue.

90% of people form their impression (of a business or person) based on a glance at only the 1st Google Search Results Page
Look at only page 1
74% of all search engine traffic is controlled by Google (Edelman)
search traffic on Google
And the first page of a Google search for your name, your company’s name or any search term attracts 95% of traffic from an average search (Chitika)
1st page traffic
50% of people who search their own name on Google say that the search results are not positive (The Denver Post)
say Google results are bad
65% of people see online search as the most trusted source of information about people and companies. (Edleman)
trust online search most
Want more online reputation management facts and strategies?

Get more online reputation management facts on our Blog

If you're looking for more interesting tidbits of information on reputation management and it's importance for both people and businesses, as well as useful pro turned DIY online reputation repair strategies, our Reputation Defense Blog is a great resource to start your endeavor.

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