How New Privacy Laws Are Changing the Way We Control Online Data

how to remove personal information online

Estimated reading time: 5 minutes


Why Privacy Laws Are Evolving

The unchecked collection and distribution of personal information—ranging from court records to browsing behavior—has prompted legislative reform worldwide. These laws are being updated to:

  • Empower individuals with enhanced control over personal data
  • Prevent misuse by data brokers, search engines, and third-party platforms
  • Mandate transparent policies and easy-to-use removal options for consumers
  • Increase accountability through enforcement mechanisms

Whether you’re concerned about your mugshot appearing in Google results or want your phone number removed from a data broker’s site, modern privacy laws provide tools to take back control.

Key Online Privacy Laws Reshaping Data Control

1. GDPR (General Data Protection Regulation) – European Union

  • Grants EU citizens the “Right to be Forgotten”
  • Enables users to request erasure of personal data across platforms
  • Applies to any company handling EU resident data—regardless of company location
  • Imposes stiff fines for non-compliance, sometimes exceeding millions of euros

2. CCPA (California Consumer Privacy Act) – California, USA

  • Allows residents to request data disclosures and deletions
  • Requires businesses to disclose their data-sharing practices
  • Consumers may opt out of their data being sold to third parties
  • Covers businesses with gross revenues exceeding $25 million or data on 50,000+ people

3. CPRA (California Privacy Rights Act)

  • Expands on CCPA, redefining sensitive personal information
  • Establishes the California Privacy Protection Agency (CPPA) for oversight
  • Requires risk assessments and audits for high-risk processing
  • Applies to service providers, contractors, and third parties

4. VCDPA (Virginia Consumer Data Protection Act)

  • Grants rights to access, delete, correct, and obtain personal data
  • Permits consumers to opt out of profiling and targeted advertising
  • Requires controllers to secure data processing contracts
  • Effective since January 2023

5. CPA (Colorado Privacy Act)

  • Grants rights to access, correction, and deletion of data
  • Requires data protection assessments for high-risk activities
  • Provides universal opt-out for Colorado residents
  • Applicable to businesses controlling or processing data of 100,000+ consumers

How These Laws Empower You

Opt-Out and Erasure Rights

Most laws now guarantee consumers the ability to:

  • Delete personal data held by companies
  • Stop the sale or distribution of their data
  • Transfer their data to a new provider
  • Know exactly what personal information a company holds and why

If a platform fails to comply:

  • You can file a formal complaint with a regulatory authority (e.g., CPPA, European DPA)
  • You may sue for statutory damages or injunctive relief
  • In severe cases, group class actions can be initiated

How Online Data is Collected and Shared

Your data is collected in a variety of ways:

  • Public records: Court documents, arrest records, voting registries
  • Social media: Likes, shares, comments, and even location tagging
  • Cookies and device tracking: Browsing behavior and geolocation
  • E-commerce and apps: Email addresses, purchases, and payment details

Where Does It Go?

After collection, your data can be:

  • Sold to data brokers (e.g., Whitepages, Spokeo, BeenVerified)
  • Indexed by search engines like Google and Bing
  • Displayed on “people search” sites and background check services
  • Used in targeted marketing, profiling, or even surveillance

Real-World Impact of Privacy Legislation

Privacy laws have forced companies to:

  • Update privacy policies to include specific disclosures
  • Provide opt-out and removal options through user dashboards
  • Respond to removal or correction requests within legally mandated timeframes

Google’s Policy Shift

Google now allows removal requests for:

  • Personally Identifiable Information (PII)
  • Non-consensual explicit content
  • Doxxing material (e.g., addresses, phone numbers)
  • Outdated or irrelevant content tied to identity

Visit Google’s Removal Request Tool to file.


How to Remove Personal Info from the Web Legally

Step-by-Step Removal Guide

1. Identify the Exposure Points

Search your name in incognito mode across:

  • Google, Bing, DuckDuckGo
  • People finder sites
  • Court record platforms (UniCourt, Justia)

2. Use Opt-Out Tools or Request Removal

Each site should have an opt-out form. If not, email the support team directly with a formal request.

Subject: Data Removal Request Under Applicable Privacy Law
To Whom It May Concern,

I request the immediate removal of my personal information in compliance with applicable privacy laws such as the GDPR and CCPA. The information includes [describe briefly].

Sincerely,
[Your Name]

3. File De-Indexing Requests with Search Engines

Use legal removal portals like:

4. Track Results

Use monitoring tools like:

  • Google Alerts
  • BrandYourself
  • DeleteMe or Optery

5. Consult a Professional

For complex removals, work with firms like Defamation Defenders, who handle large-scale takedowns and reputation recovery.


Advanced Strategies for Personal Data Protection

Privacy-Oriented Search Engines

Switch to DuckDuckGo or Startpage to minimize passive data collection.

VPN and Browser Hardening

Use a VPN, disable cookies, and install privacy-focused browser extensions.

Remove Yourself from Data Brokers

Use third-party tools like:

  • OneRep
  • DeleteMe
  • Privacy Bee

These automate removals from 100+ data aggregators.


What If You Don’t Remove Your Info?

Unremoved data can:

  • Be weaponized in defamation campaigns
  • Be used for identity theft or fraud
  • Lead to unsolicited marketing or robocalls
  • Affect job searches, background checks, or court cases

Defamation Defenders Can Help

As privacy laws become more powerful, navigating your rights becomes more complex. That’s where Defamation Defenders steps in:

  • We handle mugshot suppression, background check takedowns, and Google de-indexing
  • Offer privacy audits to discover exposed data
  • Engage with platforms directly to enforce your legal rights
  • Provide content suppression strategies to reduce visibility

📩 Contact our privacy team to secure your personal information today.


The Future of Online Privacy: What’s Coming

Federal Privacy Law in the U.S.

Proposed acts like the American Data Privacy Protection Act (ADPPA) aim to:

  • Create a unified national standard
  • Preempt inconsistent state laws
  • Strengthen enforcement and user control

Rise of “Right to Be Forgotten” in the U.S.

State-level versions of GDPR’s erasure rights are already emerging in:

  • New York
  • Massachusetts
  • Washington

Regulating AI and Biometric Data

Expect enhanced regulation over:

  • Facial recognition
  • AI-generated profiling
  • Deepfake technology

Frequently Asked Questions

Can I request my mugshot be removed from a search engine?

Yes. You may need to petition the court first or use services like Defamation Defenders to remove it from publishing sites and search indexes.

How long does data removal usually take?

Anywhere from 1–6 weeks depending on the platform and law applied.

What if the site refuses to remove my info?

You can escalate to a government regulator or hire a legal team to pursue compliance.

Can I erase arrest or court records from the web?

Yes, but you may need an expungement or sealing order from the court first.

Are paid privacy services worth it?

For widespread exposure, yes. These services save time and ensure full coverage across obscure data points.

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